With the handwriting on the wall, KOBE BRYANT is preparing to turn the corner on his NBA career by forming his own company, Kobe Inc. In an exclusive interview with ESPN, the 5-time NBA champion revealed he is building a team around himself to start new businesses and to evaluate investing in others…
Video courtesy: ESPN
”We want to own and help grow brands and ideas that challenge and redefine the sports industry while inspiring. If it doesn’t have the limbs of the sports industry, which I understand extremely well, then I probably won’t touch it.” —Kobe Bryant
Bryant’s first project will be the fledgling sports drink BODYARMOUR, a beverage rich with coconut water that boasts of delivering more potassium to an athlete’s body while offering less sodium than other competitive brands.
Trust, if Kobe’s investing in a product, he’s in it to win it. That thirst to achieve and win doesn’t die when winners like the Mamba leave the playing arena. Ask Magic Johnson.