Family of Quicks: Lillard, Wall, Holiday and A-Roc’s adidas commercial collab was pretty swift, active and fly. Ballers DAMIAN LILLARD, JRUE HOLIDAY and JOHN WALL take you inside the commercial shoot of the adidas “Quick Ain’t Fair” project narrated by rapper A$AP ROCKY… Peeps sometimes forget how much time and effort goes into the making of a 30 second commercial. Looks like the fellas had a cool time making...

Looks like DWYANE WADE is picking up where RUSSELL WESTBROOK left off in his post-game dress attire. Wade has apparently been in ‘Why Not?’ mode during post-game pressers during the first two games of the Heat’s Eastern Conference semis match-up with the Chicago Bulls in Miami. Here’s what D-Wade wore after Game 1… And here’s what His Heatness wore following Game 2… I’m digging the blazer...

Injured Beef: All of OKC is mad at Beverly for derailing Russell Westbrook and likely the Thunder’s title chances. The NBA injury plague has hit again. This time it’s Oklahoma City Thunder point guard RUSSELL WESTBROOK. Westbrook sustained a tear to his lateral meniscus on this play during Game 2 of the Thunder-Rockets opening round series… Westbrook immediately knew something was wrong with his right knee after Patrick...

Today’s NBA is dominated by point guard play and one clear reason is the quick factor possessed by top performers like JOHN WALL, DAMIAN LILLARD and JRUE HOLIDAY. All three mercurial trailblazers are featured in this new adidas commercial ad narrated by talented rapper-producer A$AP Rocky… This Family of Quicks include Rookie of the Year, All-Star and top draft pick selections in their arsenal…but the new adidas kicks...

Knick Watchman: Melo has been right on time this season for New York. His sophisticated style notwithstanding. I suppose it’s not enough that CARMELO ANTHONY is the star and face of the New York Knicks, the undisputed King of New York and a part-time boxer to boot. Now Melo has a brand new gig: that of publisher and writer for Haute Magazine. The All-Star forward is now involved with Haute Time magazine – a new media venture...

The No. 1 women’s tennis player in the world, SERENA WILLIAMS displayed her top rated bodacious body for the cameras on Miami Beach recently as she is being featured in the April-May issue of Vibe-Vixen magazine… Serena sported a zesty, zebra-like bikini two-piece while striking several provocative poses as the five-time Wimbledon champ showed off her...

Tatspirations: J.R. has his mind set on winning an NBA title in New York and adding new ink to mark his goal. This probably goes without saying but Knicks sharpshooter J.R. SMITH is going to get another tattoo if New York breaks its 40-year title drought and wins the NBA championship this spring. “If we win a championship, I’ll definitely get it,’’ Smith told The New York Post. “Other than that, I’m not sure yet.’’ Smith...

Fashion and style have become NBA mainstays in today’s socially conscious society and in the Nation’s Capital, JOHN WALL is blazing a stylish trail all his own. The Washington Wizards star guard is featured on the April 2013 cover of Modern Luxury DC Magazine as one of seven Washington area “Men of Style”… At a wiry six-foot-four, Wall’s entire suit ensemble comes custom-made and the 22-year old enjoys...

Fly like an Eagle: Jackson says he’s straight up when it comes to this lifestyle. So he might as well look the part. It seems as though most athletes want to be “Hollywood As Hell” these days. But in the case of Philadelphia Eagles wide receiver DESEAN JACKSON, dude really is from Hollywood so I suppose flossin’ comes naturally for the former University of Cal star. Jackson recently completed a photo shoot with his...

CP-Easter: Jada and Chris Paul shared this adorable Easter photo of their two children, Camryn and Lil Chris. Many of your favorite athletes celebrated Easter Sunday as it was intended: with family, friends and loved ones. CHRIS PAUL sent son Lil Chris on an Easter egg hunt as he and wifey Jada shared a lovely Easter photo of their kids. Dressing up and going out for Easter dinner was the theme of the day for...